The paper analyzed and compared the operations of two concessions Autokuća Štarkelj and reinforced the satisfaction of its users. It is a family business which employs 55 people, and which is registered as a company in the trade and service of motor vehicles, primarily Renault, Dacia and Nissan vehicles. SWOT analysis showed that Autokuća Štarkelj has the most power to be maximally developed to take advantage of opportunities in the environment business. PEST analysis showed that the Croatian accession to the European Union and the free movement of goods between member states, as well as the economic crisis had a negative impact on the sale of used and new vehicles and that Autokuća Štarkelj should turn widening its assortment, offer eco vehicles, direct advertising and communication with consumers through social media. Analysis of the financial cost showed that the concession in Utrine in Novi Zagreb has been operating successfully than those in Velika Gorica, and that in 2015 a concession in Velika Gorica is in loss. Results of a research of 84 service users and customers products Autokuća Štarkelj showed that more respondents selected concession in Utrinama due to geographical proximity, but also because they believe that there is better service and friendlier staff. Respondents were mostly satisfied with the service, offering new and used vehicles, prices of services and behavior of staff company. They believe that the company can offer should complement the service vehicles of other brands.