The emergence of globalization has influenced organizational behavior. Trends that are changing business practices are fast technology development, new ways of communication, strong competition, and changes in the political and economic environment. To adapt to these changes, the company Galko Ltd. is trying to expand its business by entering into the Russian market. The problem statement is unfulfilled the company’s production capacities. The main objective of this research is the strategy choice for entering into the Russian market. To achieve the main objective of the research data were collected from secondary (the company documentation, the company’s financial statements, own calculations, professional and scientific literature, professional journals, internet resources, etc.), and primary (interviews) research. In the process of collecting primary data, interviews were performed with the consultant who provided consulting services to enter the Russian market, ekonomist who helps Croatian comapnies to enter the Russian market, manager fo export in the Galko Ltd. company, and three managers from three Croatian companies with experiences working in teh Russian markets (N=6). The research results showed that the strategic partnership with the Russian company is the best option of entering the Russian market for the Galko Ltd. Company, which would be perceived barriers to a minimum. Recommendations for further research is related to the process of selecting the strategic partner, preparation of action plans to adapt a new way of doing business in Russia and permanent control of the implementation of the selected strategy.