Sustainable development is a term that we meet in our daily life very often. It does meet human needs in that way that future generations are left with everything they need to meet their own needs in life. Gro Harlem Brutland defined sustainabe development in his report „Our common future“ at 1987. His definition is as follows: „Humanity is able to carry out development in a way that meets their needs today without compromising the ability of future generations to meet their own needs.“ Paul Samuelson defines the economy as a scientific discipline as study of how men and society choose, with or without the use of money, to employ scarce productive resources which could have alternative uses, to produce various commodities over time and distribute them for consumption now and in the future amongst various people and groups of society. Increasing awareness of the need to implement the concept of sustainable development comes from the fact that exploitation of natural resources are at its very limits. Now it is more than important to be environmentally aware and take care of all the negative effects that a man does to the environment that surrounds it. An example of the company that considers sustainable development as fundamental prinicple of their buisniess is Lush d.o.o.. Lush has a great ambition to make their buisniess environmentally friendly and becouse of that they offer solutions that have positive effects on sustainable development.