The process of introducing a new product is a very demanding and complex process that creates a link from the idea itself to its realization on the market. This is why the development of a new product represents a phased process of planning, designing and commercializing a new product. The development of new products, as well as the permanent modification of existing activities, are a permanent challenge in every business activity. It is possible to observe them as a kind of organization strategy for realizing the stated or at least key parts of business and development strategies. However, it is important to point out that it is a phase and complex process, business risk, but at justified expense. The product development is individual and is specific in that it is different for each business entity, both by its characteristics and by the specific mode of production of a new product. The company must take into account internal and external factors and direct them to achieve the expected profit from the placement of the new product. Every thought and idea is important because its thorough elaboration can lead to successful realization of the idea. By analyzing and developing the idea, we realize the product that is launched on the market, and we have to take care of the market and its segments, about which target group we are targeting and how to sell it. All of this is a set of processes we need to explore and analyze to get timely information and with the least losses and disadvantages introduced a new product on the market.