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master's thesis
Plan razvoja poduzeća Roko trgovina d.o.o.
2016. urn:nbn:hr:209:881438
Karamatić, Antonija
European Business School Zagreb

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Karamatić, A. (2016). Plan razvoja poduzeća Roko trgovina d.o.o. (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:881438

Karamatić, Antonija. "Plan razvoja poduzeća Roko trgovina d.o.o.." Master's thesis, European Business School Zagreb, 2016. https://urn.nsk.hr/urn:nbn:hr:209:881438

Karamatić, Antonija. "Plan razvoja poduzeća Roko trgovina d.o.o.." Master's thesis, European Business School Zagreb, 2016. https://urn.nsk.hr/urn:nbn:hr:209:881438

Karamatić, A. (2016). 'Plan razvoja poduzeća Roko trgovina d.o.o.', Master's thesis, European Business School Zagreb, accessed 01 June 2023, https://urn.nsk.hr/urn:nbn:hr:209:881438

Karamatić A. Plan razvoja poduzeća Roko trgovina d.o.o. [Master's thesis]. Zagreb: European Business School Zagreb; 2016 [cited 2023 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:881438

A. Karamatić, "Plan razvoja poduzeća Roko trgovina d.o.o.", Master's thesis, European Business School Zagreb, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:209:881438

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Metadata
TitlePlan razvoja poduzeća Roko trgovina d.o.o.
AuthorAntonija Karamatić
MentorZdravko Tkalec (mentor)
Committee memberVitomir Tafra (predsjednik povjerenstva)
Committee memberTomislav Dobrović (član povjerenstva)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2016-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad ukazuje na mogućnost razvoja poduzeća, odnosno pruža informacije o poduzeću i očekivanim promjenama financijskog položaja. Bazira se na prikaz poslovanja poduzeća „Roko Trgovina“ d.o.o. Kao rezultat ovoga rada dobiveni su vrijedni i kvalitetni podatci koji su iskoristivi u daljnjem poslovanju poduzeća. Dobivenim rezultatima poduzeće može ostvariti prednost poboljšanjem svoga asortimana i cjelokupnog poslovanja. Loša ekonomska i gospodarska situacija u Republici Hrvatskoj pridonjele su padu prihoda. Potrebna je strategija kojom će poduzeće Roko Trgovina d.o.o. izaći na tržište kako bi došlo do porasta prihoda. U nastavku rada, kroz sljedeće cjeline, iznesene su ključne činjenice o strategiji izlaska na međunarodno tržište, strategiji pokretanja proizvodnog pogona i strategiji pokretanja maloprodajnog lanca. Promotrimo prednosti i mane mogućih strategija, kako bi u konačnici odabrali najbolju za provođenje ekonomskih ciljeva.
Abstract (english)
This paper shows the possibility of commerce evolving and it offers information about the commerce and expected changes of financial aspects. In addition, it aims to show how the "Roko Trgovina d.o.o." does business. As a result of this paper, we gained an insight into the possibilities that "Roko Trgovina d.o.o." has in the market. By reviewing this results we saw the potential in expanding our assortment and improving the overall business management. Because of bad economical situation in the country, "Roko Trgovina d.o.o." experienced a significant drop in revenues and the strategy is required to improve the situation. In this paper,we examined the strategies for entering the international market, initiating the run of the manufacturing plant and opening retail stores. The pros and cons should be considered in order to be able to conclude what is the best strategy for increasing profits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:881438
Study programmeTitle: Graduate study program Management of small and medium enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-05-13 13:21:46