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undergraduate thesis
Izrada plana sustava uslužne franšize na odabranom poduzeću
2021. urn:nbn:hr:209:948123
Zanetti, Dante
European Business School Zagreb

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Zanetti, D. (2021). Izrada plana sustava uslužne franšize na odabranom poduzeću (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:948123

Zanetti, Dante. "Izrada plana sustava uslužne franšize na odabranom poduzeću." Undergraduate thesis, European Business School Zagreb, 2021. https://urn.nsk.hr/urn:nbn:hr:209:948123

Zanetti, Dante. "Izrada plana sustava uslužne franšize na odabranom poduzeću." Undergraduate thesis, European Business School Zagreb, 2021. https://urn.nsk.hr/urn:nbn:hr:209:948123

Zanetti, D. (2021). 'Izrada plana sustava uslužne franšize na odabranom poduzeću', Undergraduate thesis, European Business School Zagreb, accessed 01 June 2023, https://urn.nsk.hr/urn:nbn:hr:209:948123

Zanetti D. Izrada plana sustava uslužne franšize na odabranom poduzeću [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2021 [cited 2023 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:948123

D. Zanetti, "Izrada plana sustava uslužne franšize na odabranom poduzeću", Undergraduate thesis, European Business School Zagreb, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:209:948123

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Metadata
TitleIzrada plana sustava uslužne franšize na odabranom poduzeću
AuthorDante Zanetti
MentorLucijano Jakšić (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizno poslovanje predstavlja dokazano učinkovit poslovni model i sve češći način širenja poslovanja na nova tržišta. Takav oblik poslovanja nudi potencijal uspjeha, a samim tim smanjuje i rizik od poslovnog neuspjeha te kreira održivo poduzetništvo, nova radna mjesta i ekonomski rast. Ovakav način poslovanja postaje sve popularniji i učestaliji jer omogućuje pokretanje poduzetničkih pothvata osobama koje iz određenih razloga ne mogu pokrenuti svoj samostalni posao te im se na ovaj način pruža mogućnost da pokrenu uspješan posao na način da iskoriste svoja osobna znanja i vještine na jednom već uspješnom, razvijenom i uhodanom poslovnom modelu. Cilj je ovog rada prikazati značajke i karakteristike franšiznoga poslovanja, potrebna ulaganja i troškove koji pri tome nastaju te prednosti, nedostatke i iskustva takvoga načina poslovanja kao i istražiti sve mogućnosti širenja poslovanja obiteljskog poduzeća putem franšize.
Abstract (english)
Franchising is an effective business model and an increasingly common way to expand into new markets, as this form of business in some way guarantees its success, and thus reduces the risk of business failure and creates sustainable entrepreneurship, new jobs and economic growth. This way of doing business is becoming more and more popular and frequent because it allows starting entrepreneurial ventures for people who for some reason can not start their own business and thus gives them the opportunity to start a successful business by using their personal knowledge and skills on an already successful, developed and well-established business model. The aim of this paper is to present the features and characteristics of franchising, the necessary investments and costs that arise and the advantages, disadvantages and experiences of this way of doing business and to explore all the possibilities of expanding the business of a family business through it. Keywords:
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:948123
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-01 12:50:03