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undergraduate thesis
Internet kao kanal prodaje i oglašavanja
2018. urn:nbn:hr:209:338303
Kološ, Ana
European Business School Zagreb

Cite this document

Kološ, A. (2018). Internet kao kanal prodaje i oglašavanja (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:338303

Kološ, Ana. "Internet kao kanal prodaje i oglašavanja." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:338303

Kološ, Ana. "Internet kao kanal prodaje i oglašavanja." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:338303

Kološ, A. (2018). 'Internet kao kanal prodaje i oglašavanja', Undergraduate thesis, European Business School Zagreb, accessed 01 June 2023, https://urn.nsk.hr/urn:nbn:hr:209:338303

Kološ A. Internet kao kanal prodaje i oglašavanja [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2018 [cited 2023 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:338303

A. Kološ, "Internet kao kanal prodaje i oglašavanja", Undergraduate thesis, European Business School Zagreb, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:209:338303

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Metadata
TitleInternet kao kanal prodaje i oglašavanja
AuthorAna Kološ
MentorMarina Gregorić https://orcid.org/0000-0003-0741-2908 (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2018-10-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet rada jest prikaz načina oglašavanja i prodaje preko interneta te njihova obilježja. Detaljnije se opisuju popularniji načini oglašavanja na internetu, a to su web-stranice, Google AdWords, Banner oglašavanje, poslovni imenici, oglašavanje na društvenim mrežama, oglašavanje preko e-maila, oglašavanje na eBayu i Amazonu. Metoda koja je primijenjena pri izradi rada jest analiza relevantne domaće i strane literature te internetskih izvora značajnih za ovu temu. Također je istraživanjem prikazano koliko neki internetski oglasi, odnosno načini oglašavanja, uopće dopiru do potrošača. Istraživanje anketnim upitnikom, odnosno kvantitativnom metodom, usmjereno je na korisnike interneta za koje se pretpostavlja da su i on-line potrošači. S obzirom na to da se istraživanje provodilo preko ankete Googleova obrasca, u anketi su sudjelovali ispitanici od 18 do 50 godina života koji su anketu ispunjavali preko interneta bez obzira na geografsku pripadnost i spol. Istraživanje je provedeno sa svrhom da se sazna koji je od on-line načina promocije najkvalitetniji, odnosno koji daje najbolje rezultate u očima potrošača. U radu se kvalitativnom metodom, čiji je instrument intervju, prikazuje nekoliko organizacija. Odabrane su organizacije u okolini koje su bile spremne na suradnju i organizacije koje su autorici značajne jer se koristi njihovim proizvodima. Cilj je bio da se dobiju informacije o načinu njihova oglašavanja, koliko im je internet pomogao u ostvarivanju prodaje njihovih proizvoda, na koji se način koriste njime u oglašavanju te što misle o tome kakve rezultate takvo oglašavanje donosi.
Abstract (english)
The subject of this work is advertising and Internet selling representation,and their characteristic. Popular ways of advertising on the internet,such as a website, Google AdWords, banner advertising, business directories, social networking, e-mail advertising, eBay and Amazon advertising are discribed with more details. Methods that have been used for making this work are analysis of the relevant domestic literature,foreign literature and major Internet sources related to this topic. Research has shown how much some ads generally reach out to the consumers. Research od survey questionnaire is directed to Internet users who are supposed to be Internet consumers. Considering that research has show through questionnaire Google form, participated only those consumers who use Internet. The research is carried out with a goal to find out which promotion mode is the best in the eyes of consumers. In the paper is shown through survey intervju some selected organisations which were ready to cooperate and which are significant to the autor of the paper. The goal was to get information about their way of advertising, how much intrenet helped them in salling,in which way they used it in advertising and what kind of results they have.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:338303
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-21 12:40:01