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undergraduate thesis
Menadžment inovacija na primjeru odabranog poduzeća
2019. urn:nbn:hr:209:697670
Gale, Nikolina
European Business School Zagreb

Cite this document

Gale, N. (2019). Menadžment inovacija na primjeru odabranog poduzeća (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:697670

Gale, Nikolina. "Menadžment inovacija na primjeru odabranog poduzeća." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:697670

Gale, Nikolina. "Menadžment inovacija na primjeru odabranog poduzeća." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:697670

Gale, N. (2019). 'Menadžment inovacija na primjeru odabranog poduzeća', Undergraduate thesis, European Business School Zagreb, accessed 22 September 2020, https://urn.nsk.hr/urn:nbn:hr:209:697670

Gale N. Menadžment inovacija na primjeru odabranog poduzeća [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2019 [cited 2020 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:209:697670

N. Gale, "Menadžment inovacija na primjeru odabranog poduzeća", Undergraduate thesis, European Business School Zagreb, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:209:697670

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Metadata
TitleMenadžment inovacija na primjeru odabranog poduzeća
AuthorNikolina Gale
MentorDimitrije Milojević (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2019-11-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim se radom obrađuje tematika menadžmenta inovacija na temelju teorijskog prikaza i praktičnih primjera. Objašnjene su definicije inovacija, menadžmenta i menadžmenta inovacija iz stajališta raznih autora te je detaljno opisan proces inoviranja uključujući sve faze inoviranja. Spomenute su prednosti, rizici i ciljevi inoviranja te je na kratak i jezgrovit način objašnjeno zašto je važno povezati menadžment i inovacije. Istaknuta je važnost inoviranja u odnosu na konkurenciju i izdvojeni su načini kojima se može ostati konkurentan na tržištu. Na kraju su rada konkretni primjeri iz prakse te stvarnog poslovanja koji potkrjepljuju teorijski dio u kojem je utvrđeno da je menadžment inovacija proces bez kojeg u današnjem poslovanju nema napretka i ostanka na tržištu. Cilj rada bio je pojašnjenje inovacija kao nužnih elemenata poslovanja svakog poduzeća.
Abstract (english)
This paper provides a theoretical framework for innovation management. The definitions of innovation, management and innovation management from various authors have been explained and the process of innovation, including all stages of innovation, has been described in detail. The benefits, risks, and goals of innovation were mentioned and a brief and concise explanation of why it is important to link management and innovation. The importance of innovation over the competition is highlighted and ways in which company can stay competitive in the market are highlighted. At the end of the paper, concrete examples from practice and real business were found, which supported the theoretical part in which it was found that innovation management is a process without which in today's business there is no progress and companies cannot stay on the market. The aim of the paper was to clarify innovation as a necessary element of the business of each company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:697670
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-16 09:15:13