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master's thesis
Analiza interne komunikacije u odabranim poduzećima
2019. urn:nbn:hr:209:294467
Jagić, Jurica
European Business School Zagreb

Cite this document

Jagić, J. (2019). Analiza interne komunikacije u odabranim poduzećima (Master's thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:294467

Jagić, Jurica. "Analiza interne komunikacije u odabranim poduzećima." Master's thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:294467

Jagić, Jurica. "Analiza interne komunikacije u odabranim poduzećima." Master's thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:294467

Jagić, J. (2019). 'Analiza interne komunikacije u odabranim poduzećima', Master's thesis, European Business School Zagreb, accessed 01 June 2023, https://urn.nsk.hr/urn:nbn:hr:209:294467

Jagić J. Analiza interne komunikacije u odabranim poduzećima [Master's thesis]. Zagreb: European Business School Zagreb; 2019 [cited 2023 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:294467

J. Jagić, "Analiza interne komunikacije u odabranim poduzećima", Master's thesis, European Business School Zagreb, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:209:294467

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Metadata
TitleAnaliza interne komunikacije u odabranim poduzećima
AuthorJurica Jagić
MentorMaja Has (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2019-11-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Komunikacija predstavlja umijeće prenošenja informacija, a dobrom komunikacijom poduzeće je u dobrom položaju da reagira na sve promjene koje se odnose na poslovanje. Odnosno, učinkovita interna komunikacija utječe na postizanje cilja, te predstavlja „životnu silu“ poduzeća. Loš komunikacijski sustav može rezultirati lošim upravljanjem i lošim poslovnim rezultatima. U ovom radu će se opisati odlike komunikacije, s naglaskom na internoj komunikaciji. Na temelju provedenog istraživanja u odabranim poduzećima se prikazuje na čemu se temelji interna komunikacija i koju ulogu interna komunikacija ima u poslovanju poduzeća. Cilj ovog rada pokazuje kako uspjeh svakog posla leži u učinkovitoj komunikaciji i da je učinkovita komunikacija ključna za opstanak i napredak poslovnog subjekta. Također, istaknuto je da komunikacijske vještine treba stalno razvijati, posebno u burnim poslovnim okruženjima.
Abstract (english)
Communication is the art of transfering information and good communication is essential for a company to be able to react to all the changes that their business brings. That is, an efficient internal communication will affect reaching the goal of the company and internal communication represents the “life force” of a company. A poor communication system can result in bad management and poor business results. This paper will describe the characteristics of communication with an emphasis on internal communication. According to the survey done in certain companies, this paper will demonstrate what internal communication is based on and its role in the business and management of a company. The aim of this paper is to prove that the success of any business lies in an efficient communication and that an efficient communication is crucial for the survival and the progress of any business. Furthermore, the paper emphasizes the fact that communication skills should constantly be improved and developed, especially in the tumultuous business waters.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:294467
Study programmeTitle: Graduate study program Management of small and medium enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-12 15:17:12