prikaz prve stranice dokumenta Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica
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undergraduate thesis
Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica
2019. urn:nbn:hr:209:920173
Pepeljnjak, Matea
European Business School Zagreb

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Pepeljnjak, M. (2019). Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:920173

Pepeljnjak, Matea. "Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:920173

Pepeljnjak, Matea. "Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica." Undergraduate thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:920173

Pepeljnjak, M. (2019). 'Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica', Undergraduate thesis, European Business School Zagreb, accessed 01 June 2023, https://urn.nsk.hr/urn:nbn:hr:209:920173

Pepeljnjak M. Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2019 [cited 2023 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:209:920173

M. Pepeljnjak, "Analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica", Undergraduate thesis, European Business School Zagreb, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:209:920173

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Metadata
TitleAnaliza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica
AuthorMatea Pepeljnjak
MentorKrešimir Dabo https://orcid.org/0000-0001-9260-7384 (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema je rada analiza mogućnosti unaprjeđenja prodaje proizvoda za opskrbu pizzerija i pekarnica. Za analizu je odabrano poduzeće koje se bavi proizvodnjom, i to šunke za pizzu i kulena. Kako bi se uopće moglo ući u rješavanje problematike završnoga rada, bilo je potrebno informirati se o samoj prodaji i kanalima distribucije općenito, a zatim to istražiti u poduzeću i vidjeti čime točno ono „barata“. Prikazana je velika važnost prodaje i njeno umijeće te koje metode prodaje postoje, tko ih koristi i na koji način. Prikazani su i kanali distribucije jer su oni blisko povezani s prodajom, pogotovo kad se radi o proizvodnji i prodaji na veliko. Opisane su metode prodaje, kanali distribucije i dosadašnje poslovanje poduzeća što je bilo od velike pomoći u uviđanju vrlina i mana poduzeća. Napravljena je anketa sa svrhom uviđanja kvalitete proizvoda i usluga poduzeća koja je provedena na već postojećem tržištu. Provedenom anketom su dobiveni rezultati prikazani putem grafova nakon kojih slijede završne analize, mišljenja te preporuke za praksu autorice rada.
Abstract (english)
The topic of this paper is an analysis of the possibility of improving the sales of products for supplying pizzerias and bakerys. For this purpose, a production company has been selected, who produces pizza ham and hard sausage. In order to be able to get involved in solving the problem of this paper, it was necessary to get information about the sale and distribution channels in general, and then investigate it in the company and see what exactly they use. Informations shows the great importance of sales and its skills, and what methods of sales exist, who uses them and in what way. Distribution channels are also displayed because they are closely related to sales, especially when it comes to production and wholesale. Sales methods, distribution channels and current business operations have been described, which was of great help in understanding the virtues and weaknesses of the company. A survey was conducted for the purpose of understanding the quality of products and services of the company that was carried out on the already existing market of the company. The survey results are presented in graphs. At the end of the papir are final analyzes, opinions and recommendations for practice by the author of the work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:920173
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-08-26 11:41:00