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master's thesis
Uloga strateškog menadžmenta u razvoju odabranog poduzeća
Nikolašević, Vjeran (2019)
European Business School Zagreb

Cite this document

Nikolašević, V. (2019). Uloga strateškog menadžmenta u razvoju odabranog poduzeća (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:543392

Nikolašević, Vjeran. "Uloga strateškog menadžmenta u razvoju odabranog poduzeća." Master's thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:543392

Nikolašević, Vjeran. "Uloga strateškog menadžmenta u razvoju odabranog poduzeća." Master's thesis, European Business School Zagreb, 2019. https://urn.nsk.hr/urn:nbn:hr:209:543392

Nikolašević, V. (2019). 'Uloga strateškog menadžmenta u razvoju odabranog poduzeća', Master's thesis, European Business School Zagreb, accessed 05 August 2020, https://urn.nsk.hr/urn:nbn:hr:209:543392

Nikolašević V. Uloga strateškog menadžmenta u razvoju odabranog poduzeća [Master's thesis]. Zagreb: European Business School Zagreb; 2019 [cited 2020 August 05] Available at: https://urn.nsk.hr/urn:nbn:hr:209:543392

V. Nikolašević, "Uloga strateškog menadžmenta u razvoju odabranog poduzeća", Master's thesis, European Business School Zagreb, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:209:543392

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Metadata
TitleUloga strateškog menadžmenta u razvoju odabranog poduzeća
AuthorVjeran Nikolašević
MentorIvica Katavić (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2019-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad je nastojao prikazati važnost strateškog menadžmenta za razvoj organizacija koje žele postići uspješnost na tržištu. Nastojalo se istaknuti ključnu ulogu menadžera u kreiranju vizije, misije, ciljeva organizacije, formuliranju strateških planova te implementaciji tih planova kako bi organizacija postigla zavidnu poziciju na tržištu koja se ističe od svojih konkurenata. Strateški menadžment se pokušao opisati kao sredstvo ili alat koji bi svaka organizacija trebala iskoristiti pri ostvarivanju svojih ciljeva te inkorporirati kao dio svoje organizacijske kulture. Ozbiljno shvaćanje uloge strateškog menadžmenta za organizaciju i njegova ispravna provedba od strane menadžmenta nastojala se istaknuti kao jedan od glavnih elemenata u ostvarivanju uspjeha na globalnom tržištu.
Abstract (english)
This paper sought to demonstrate the importance of strategic management for development of organizations that want to achieve market success. The aim was to highlight the key role of managers in creating vision, mission, organization goals, formulating strategic plans, and implementing these plans so the organization could achieve an enviable position in the market that stands out from its competitors. Strategic management has been described as an asset or tool that each organization should use to achieve its goals and incorporate it as a part of its organizational culture. Serious understanding of the role of strategic management for organization and its proper implementation by management has been emphasized as one of the key elements in achieving success on the global market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:543392
Study programmeTitle: Graduate study program Management of small and medium enterprises
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ica ekonomije (stručni/a specijalist/ica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-23 08:48:23