prikaz prve stranice dokumenta Društveno odgovorno poslovanje kao element poslovne strategije
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undergraduate thesis
Društveno odgovorno poslovanje kao element poslovne strategije
2018. urn:nbn:hr:209:452661
Vuković, Marko
European Business School Zagreb

Cite this document

Vuković, M. (2018). Društveno odgovorno poslovanje kao element poslovne strategije (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:452661

Vuković, Marko. "Društveno odgovorno poslovanje kao element poslovne strategije." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:452661

Vuković, Marko. "Društveno odgovorno poslovanje kao element poslovne strategije." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:452661

Vuković, M. (2018). 'Društveno odgovorno poslovanje kao element poslovne strategije', Undergraduate thesis, European Business School Zagreb, accessed 31 May 2023, https://urn.nsk.hr/urn:nbn:hr:209:452661

Vuković M. Društveno odgovorno poslovanje kao element poslovne strategije [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2018 [cited 2023 May 31] Available at: https://urn.nsk.hr/urn:nbn:hr:209:452661

M. Vuković, "Društveno odgovorno poslovanje kao element poslovne strategije", Undergraduate thesis, European Business School Zagreb, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:209:452661

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Metadata
TitleDruštveno odgovorno poslovanje kao element poslovne strategije
Title (english)Corporate social responsibility as an element of business strategy
AuthorMarko Vuković
MentorDimitrije Milojević (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2018-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je prikazati rastuću potrebu za integracijom društveno odgovornog poslovanja u poslovnu strategiju poduzeća i nabrojati pozitivne implikacije takvog postupka. U radu će biti opisani teorijski okviri društveno odgovornog poslovanja i povijest samog koncepta te teorijski okvir poslovne strategije i strateškog menadžmenta. Navest će se priznati modeli DOP standarada koji predstavljaju prvi korak u kretanju od teorije prema praktičnoj primjeni, kao i potencijalni dobitci od implementacije DOP-a te rizici od ignoriranja DOP-a. U radu će biti navedeni rezultati prethodno provedenih istraživanja o društveno odgovornom poslovanju u RH te opisani primjeri pozitivne društveno odgovorne prakse u RH.
Abstract (english)
The purpose of this paper is to show the growing necessity for integrating corporate social responsibility into the company business strategy and to identify positive implications of such actions. This paper will describe theoretical frameworks of socially responsible business and the history of the concept itself, as well as the theoretical framework of business strategy and strategic management. The recognized CSR standard models will be described as the first step in the theory of practical implementation, as well as the potential gains from the CSR implementation and the risks of ignoring the CSR. The paper will outline the results of previously conducted research on socially responsible business in the Republic of Croatia and the examples of positive socially responsible practices in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:452661
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-17 13:23:57