This diploma thesis describes a project in which a tourist agency named Galeb Ltd. in Senj does its business by providing tourist service adapted to the demands and needs of the clients. The Galeb agency is able to offer a tour specifically designed for clients and it involves anything they might need, such as accommodation, transfer and sightseeing. The entrepreneur’s idea is to offer clients a personalized approach to experiencing the destination. The proposed plan is based on the idea of starting an agency for renting apartments and rural tourism. The aim of this business plan is to showcase the justification of opening and running business of the agency Galeb Ltd. It is important to stress that the Galeb agency would be financed by its own resources. There is also a possibility that the agency is financed by the EU Investment Fund. The project would initially include one employee. In other words, the entrepreneur would be self-employed, while the agency would hire one employee. The fact that this project would involve one employed and one self-employed individual would help the current youth unemployment rate in Croatia, which is substantially high, as it is in the European Union in general.