In the beginning of the 21st century, the term positive discrimination is often used. Positive discrimination is a measure taken by the government, organization or corporation in order to reduce inequalities in the society occurred by discrimination in a way that provides certain benefits to those who have suffered some kind of discrimination. It was formed in the United States of America at the initiative of presidents Kennedy, Johnson and Nixon. Unfortunately discrimination takes many forms, and some of the most common are: race, gender, age, religion and ethnic minority. The focus of this paper will be on organizational and corporative positive gender discrimination in the labour market in Croatia. Women in the workplace are marginalized, have lower wages and slower progress on the hierarchical organizational ladder, which often forces them to make reproductive decisions. Therefore, the problem of this research is gender inequality in the labour market in Croatia which leads to socio-economic inequalities between the two gender groups. The main aim of the research is to achieve a better understanding of how positive gender discrimination affects the greater involvement of women in the labour market in Croatia. The relevant data and information will be collected using secondary (relevant scientific and technical literature and documentation of selected organizations) and primary research (surveys and in-depth (thorough) interviews). The target questionnaire population are women in managerial positions, and for the interviews are corporate decision-makers (top managers of selected organizations). The sample size for the survey is 30 (N=30), and for interviews 6 (N=6). The results of the study suggest that understanding of gender discrimination and building awareness of equal opportunities in the workplace encourages women to a greater participation in the labour market in Croatia, which contributes to the development of socio-economic equality between women and men.